CES 2020: Lenovo Ducati 5, a Notebook Designed from a Motorbikeby Dr. Ian Cutress on January 9, 2020 8:00 AM EST
Branded hardware isn’t a new concept, and the latest one out of the gate is Lenovo’s new Ducati 5 laptop. Lenovo has partnered with Ducati to combine the styling of two of Ducati’s two-wheelers into a new notebook to be used by those who want to show off their affiliation. The laptop is going to be limited edition, with only 12,000 units available, while aiming for a reasonable price point.
We’ve seen these sorts of collaborations before. We know that Porsche Design always partners with Huawei for its smartphones, and I’ve even seen ASRock sell motherboards with what looks like a Lamborghini on the front (even though there was no official collaboration there). I remember back in 2009, when I purchased an Acer Ferrari One, a $450 dual-core AMD Fusion notebook that should have been about $300, but I used that think like no-other. I still have it. But there are two types of these sorts of collaborations – one where the company involved gets a lot of hardware it can use internally / show off on camera at racing events, and one where the goal is actually to offer an end-user something special.
With the new Lenovo Ducati 5, I believe it’s the former: expect to see a lot of Ducati notebooks in the new MotoGP season. Lenovo states that the design is inspired by the Ducati Panigale, with notes to match the honeycomb exhausts of the Ducati Monster frames. The BIOS is even MotoGP themed apparently, and you should expect some extra MotoGP background options. The unit will be supplied in a Ducati-branded gift box, with a Ducati laptop sleeve.
This hardware is fairly middle of the road: a 14-inch 1080p IPS device with 300 nits brightness, featuring up to a Core i5-1035G1 (that’s the low-end graphics model), with 8 GB of memory and up to 1 TB of NVMe storage. Connectivity comes via two USB-A ports, a Type-C, a HDMI 1.4b output, and an SD card reader. WiFi is an 802.11ax solution (Wi-Fi 6), the battery is good ‘up to 12 hours’, and the unit comes with a fingerprint reader as well as a privacy shutter for the camera. Weight is listed at 1.58 kg / 3.48 lbs.
Pricing for the Lenovo Ducati 5 will start from 900 Euros, and will go on sale in April. As mentioned, this is a 12,000 unit limited edition product, but also will not be sold in the USA.
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jvl - Thursday, January 9, 2020 - linkLooks like it was designed *by* a motorbike
Amandtec - Thursday, January 9, 2020 - linkI know the guy who will buy this. He buys anything and everything that looks like it was designed by a motorbike.
Peskarik - Thursday, January 9, 2020 - linkSo it will be very loud all the time and burn your fingers 5 minutes into the start
drexnx - Thursday, January 9, 2020 - linknow we just need one with a giant GSX-R logo emblazoned on the back
smilingcrow - Friday, January 10, 2020 - linkThey could offer that as a deluxe version which has the GSX-R logo screen-burnt into an OLED panel.
jabber - Thursday, January 9, 2020 - linkErm it's some decals? That laptop has as much in common with a motorbike as I do with a combine harvester. Stick a fancy badge on it and charge 25% extra. But, 12000 muppets to buy it.
boeush - Thursday, January 9, 2020 - linkHey, don't knock the commonality between people and combine harvesters. They can both be, like, super cereal.
jabber - Friday, January 10, 2020 - linkYeah I guess combines have feelings too.
timecop1818 - Thursday, January 9, 2020 - linkCorse? More like Corpse. As in, this shit's DOA.
mode_13h - Thursday, January 9, 2020 - linkYou shouldn't judge it until you hear the exhaust note of the fan, or feel the rumble of its subwoofer under your fingertips.