Design & Smart Cover

The smaller screen of the mini is joined by the super-slim industrial design from the fifth generation iPod touch that debuted a couple of months ago. I’m actually a pretty big fan of the direction Apple’s mobile design teams have taken recently, the overall visual style is much cleaner and focused now, with less pronounced radiusing and more rectangular profiles across the board. The edges are rounded enough for a very smooth in-hand feel, but the front edge has the same highly polished, chamfered ring around the bezel as the iPhone 5.

The dark monochromatic look is very sleek; combined with a brightly colored Smart Cover like the red one, the effect is pretty striking. The white/silver colour scheme, as on the iPhone 5, is elegant, but nowhere near as visually striking as the uniformly dark mini.

The face should be very familiar to iDevice users - a front facing camera centered at the top, an ambient light sensor to the left of it, and a home button at the bottom. The home button has been shrunk, though it’s set far enough away from the screen that I feel like they could have easily kept the same home button that is used in the other iDevices. I’m assuming there’s a reason for the downsizing, probably relating to the placement of the hardware around the display, because this isn’t the type of thing typically overlooked by Jony Ive and Co.


From left to right: iPad 4, iPad 2, iPad mini, iPod Touch (5th gen)

The bezel has been reduced considerably in size in all four directions, but more so on the sides than to the top and bottom. The result is a device with a slightly different physical aspect ratio than the 9.7” iPad - 4.45:3 instead of 3.90:3 (where, in both cases, the display has an aspect ratio of 4:3). The narrower bezel looks good - cleaner and more modern, and I think the iPad mini is better proportioned aesthetically. Of course, the smaller footprint is also one of the main factors in the awesome in-hand feel, so it’s a functional decision as much as an aesthetic one. Surprisingly enough, the lack of bezel on the sides of the mini doesn't impact normal use. Apple tweaked iOS a bit to improve touch rejection along the edges of the mini.

Button and port placement is identical to the preceding iPads, with a few minor but important changes. The silence/rotation lock slider in particular feels much more robust than in previous editions. The top edge has the power button on the right and headphone jack on the left, with volume buttons on the right edge, next to the camera. The buttons themselves are now metal, and offer better feel and feedback than the plastic buttons of the 9.7” iPad.

Coming around the edge to the bottom, we see that the 30-pin dock connector has been replaced by the new Lightning port, centered as always. The mono speaker in the right corner of the back is now gone, superceded by a pair of speakers set on either side of the Lightning port. That’s right - the iPad finally has stereo speakers, and they’re actually pretty decent. Clean sound output, and loud enough to fill a 400 sq ft room without distorting at high volumes. As with most mobile devices, the sound is a bit thin, but a decent improvement over my admittedly low expectations.

Given that the iPad mini shares the same colors and materials as the iPhone 5, I was curious to see whether the paint would be as fragile and whether we’d see a repeat of the quality control issues Apple had with it at launch. Thankfully, the anodization seems far more robust and significantly more resistant to scratching, even on the polished aluminum band at the front. I didn’t see any material or paint defects when I unboxed it, even after a thorough going over, and through two weeks of not particularly gentle use, I haven’t seen any scratching. It’s a very different experience than my iPhone 5, which came out of the box with the front panel not properly clipped into the aluminum frame and scratched whenever I looked at it wrong. This isn’t a device that needs any other kind of case unless you plan on abusing it, and I feel like a larger case would undo some of the benefit of the ultralight chassis.

Apple does built a custom Smart Cover for the mini, available in a number of colors. Unlike the bigger Smart Cover, the mini's cover integrates the magnetic hinge into the same material as the rest of the cover, resulting in a very cohesive design:

The big benefit of the Smart Cover is the ability to use it as a stand:

The angle of the folded Smart Cover is considerably larger than on the standard iPad, making the iPad mini lean back more vs. standing upright on the bigger model:

I would recommend getting a Smart Cover for the versatility of the stand and to have some form of protection for the screen. Plus, the black iPad mini + red Smart Cover combination just looks awesome.

Ergonomics Display Analysis
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  • jaydee - Wednesday, November 21, 2012 - link

    Keep in mind those FPS benchmarks don't take into account screen resolution. Nexus 7 is driving a higher resolution display, pushing 30% more pixels.
  • Azuredragoon - Wednesday, November 21, 2012 - link

    The GPU test does take into account screen resolution with the offscreen 1080 tests
  • lowlymarine - Thursday, November 22, 2012 - link

    GPU performance isn't anywhere near "better than even the newest Android-running hardware." It's identical to Exynos 4412's Mali400 MP4 and the ubiquitous MSM8960's Adreno 225, and markedly behind Exynos 5's Mali 604T and APQ8064's Adreno 320. Unless you were forgetting to look at the "offscreen" results?

    http://images.anandtech.com/graphs/graph6429/51693...
  • DeciusStrabo - Thursday, November 22, 2012 - link

    1 GB RAM and the iPad Mini would be so much better, at basically no cost for Apple or in battery life.
  • drx11 - Sunday, November 25, 2012 - link

    because more RAM is free and takes up absolutely no space or battery power? What are you smoking?

    So it looks like Apple did install more RAM - its invisible and takes up no space and does not use any energy/battery at all ... and well its not actually in the iPad mini because Apple has to deal with the pesky physics of the world.
  • seanleeforever - Tuesday, November 20, 2012 - link

    few things here:

    nexus 7 actually fit in all my pant's pocket, it has portability of a phone as far as i am concerned.

    nexus 7 has usb host mode which can access your usb device.

    if i need to carry ipad mini in a bag, which i will have to, i might as well just get regular size ipad.

    just my 2 cents.
  • seanleeforever - Tuesday, November 20, 2012 - link

    also, could we please have a nexus 7 and ipad mini display at the same size at least?
    the side by side thing you guys have shows a zoomed in nexus 7 vs zoomed out ipad mini, it shows the illusion that ipad mini displays much more content than nexus 7 while in reality the nexus 7 packs more pixel.
  • Mumrik - Tuesday, November 20, 2012 - link

    Actually a pretty good point.
  • EnzoFX - Tuesday, November 20, 2012 - link

    Is this not the default behavior of the Nexus? Everything in Chrome always looks so big to me, all of Android I think actually. The UI, the buttons, just are way too big.
  • Anand Lal Shimpi - Tuesday, November 20, 2012 - link

    Done, updated :)

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