Design & Smart Cover

The smaller screen of the mini is joined by the super-slim industrial design from the fifth generation iPod touch that debuted a couple of months ago. I’m actually a pretty big fan of the direction Apple’s mobile design teams have taken recently, the overall visual style is much cleaner and focused now, with less pronounced radiusing and more rectangular profiles across the board. The edges are rounded enough for a very smooth in-hand feel, but the front edge has the same highly polished, chamfered ring around the bezel as the iPhone 5.

The dark monochromatic look is very sleek; combined with a brightly colored Smart Cover like the red one, the effect is pretty striking. The white/silver colour scheme, as on the iPhone 5, is elegant, but nowhere near as visually striking as the uniformly dark mini.

The face should be very familiar to iDevice users - a front facing camera centered at the top, an ambient light sensor to the left of it, and a home button at the bottom. The home button has been shrunk, though it’s set far enough away from the screen that I feel like they could have easily kept the same home button that is used in the other iDevices. I’m assuming there’s a reason for the downsizing, probably relating to the placement of the hardware around the display, because this isn’t the type of thing typically overlooked by Jony Ive and Co.


From left to right: iPad 4, iPad 2, iPad mini, iPod Touch (5th gen)

The bezel has been reduced considerably in size in all four directions, but more so on the sides than to the top and bottom. The result is a device with a slightly different physical aspect ratio than the 9.7” iPad - 4.45:3 instead of 3.90:3 (where, in both cases, the display has an aspect ratio of 4:3). The narrower bezel looks good - cleaner and more modern, and I think the iPad mini is better proportioned aesthetically. Of course, the smaller footprint is also one of the main factors in the awesome in-hand feel, so it’s a functional decision as much as an aesthetic one. Surprisingly enough, the lack of bezel on the sides of the mini doesn't impact normal use. Apple tweaked iOS a bit to improve touch rejection along the edges of the mini.

Button and port placement is identical to the preceding iPads, with a few minor but important changes. The silence/rotation lock slider in particular feels much more robust than in previous editions. The top edge has the power button on the right and headphone jack on the left, with volume buttons on the right edge, next to the camera. The buttons themselves are now metal, and offer better feel and feedback than the plastic buttons of the 9.7” iPad.

Coming around the edge to the bottom, we see that the 30-pin dock connector has been replaced by the new Lightning port, centered as always. The mono speaker in the right corner of the back is now gone, superceded by a pair of speakers set on either side of the Lightning port. That’s right - the iPad finally has stereo speakers, and they’re actually pretty decent. Clean sound output, and loud enough to fill a 400 sq ft room without distorting at high volumes. As with most mobile devices, the sound is a bit thin, but a decent improvement over my admittedly low expectations.

Given that the iPad mini shares the same colors and materials as the iPhone 5, I was curious to see whether the paint would be as fragile and whether we’d see a repeat of the quality control issues Apple had with it at launch. Thankfully, the anodization seems far more robust and significantly more resistant to scratching, even on the polished aluminum band at the front. I didn’t see any material or paint defects when I unboxed it, even after a thorough going over, and through two weeks of not particularly gentle use, I haven’t seen any scratching. It’s a very different experience than my iPhone 5, which came out of the box with the front panel not properly clipped into the aluminum frame and scratched whenever I looked at it wrong. This isn’t a device that needs any other kind of case unless you plan on abusing it, and I feel like a larger case would undo some of the benefit of the ultralight chassis.

Apple does built a custom Smart Cover for the mini, available in a number of colors. Unlike the bigger Smart Cover, the mini's cover integrates the magnetic hinge into the same material as the rest of the cover, resulting in a very cohesive design:

The big benefit of the Smart Cover is the ability to use it as a stand:

The angle of the folded Smart Cover is considerably larger than on the standard iPad, making the iPad mini lean back more vs. standing upright on the bigger model:

I would recommend getting a Smart Cover for the versatility of the stand and to have some form of protection for the screen. Plus, the black iPad mini + red Smart Cover combination just looks awesome.

Ergonomics Display Analysis
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  • Constructor - Monday, November 26, 2012 - link

    You keep it from even installing any of the offered updates and then you complain that it doesn't work as well as it should?

    Look into a mirror one of these days if you're searching for the source of your problems.
  • KPOM - Wednesday, November 21, 2012 - link

    I have a 3rd gen iPad and decided to give the mini a try. I was a little reluctant because of the display (it is definitely a step down from the 3rd gen), but I agree with Anand that the form factor is great. The full size iPad is a little heavy to hold and read on a train or airplane, but the mini excels at that. Hopefully Anand is wrong and Apple can figure out a way to get a Retina Display into the mini form factor sometime in 2013. If they do, I think that the mini would actually be the preferred iPad choice overall.

    I had an original Kindle Fire last year, but never used it much and wound up selling it. I think I'll keep the iPad mini, though for now I also think I'll keep the 3rd gen iPad.
  • ABR - Wednesday, November 21, 2012 - link

    The Mini is all well-and-good for the "carry-it-anywhere-squint-and-peer" crowd, but as someone who mainly uses my iPad on the couch and such around the house, I'd rather have one with a BIGGER display, not smaller. Make it thinner so there's no weight penalty, and with a display about the size of an 8-1/2x11 sheet, or a standard magazine. (Particularly since magazine and other media consumption is a big use.)
  • uhuznaa - Wednesday, November 21, 2012 - link

    There's no way to make it thinner or just weight the same with a larger display. The display is a major power consument in tablets, make it larger, brighter or in a higher resolution and it draws *much* more power.
  • PrayForDeath - Wednesday, November 21, 2012 - link

    Hey Ananad,

    When can we expect to see the iPad 4 review? I'd love to read your in-depth analysis on the new hardware and how it compares to previous generations.
  • chleuasme - Wednesday, November 21, 2012 - link

    Why on your pictures for the comparison of the letter 'e' and the 'topic of the webcast' text, the RGB components of pixels appear vertically aligned on the mini, and horizontally aligned on the iPad 2. And the contrary on the Safari icon comparison on the mini vs the 4?
  • chleuasme - Wednesday, November 21, 2012 - link

    And same* thing* on the Safari icon
  • A.T. - Wednesday, November 21, 2012 - link

    Please some "fanboy" leaves an and staff alone. I think they did a fair comparison, and comment about it. It is foolish to say that is 1 and a half year technology, why don't those fanboy army try to make it and fit the 45nm A5X or A6 with holding 10 hours battery life without make it thicker.

    It is a nice device for reading and easy to carry around but there is a downsize to become a productive tool at work. The price is relatively expensive than other, but the thing is Apple is a company that unlike google and amazon to cut their throat and sell it with no profit because Apple is software and hardware company and Google and amazon is ads and service company.
  • pliablemoosethebanned - Wednesday, November 21, 2012 - link

    I bought a N7, and use it every day,

    I'll be selling the N7 and replacing it with a mini, will likely wait till it hits the Apple refurb store though.

    Build quality: the iPad mini wins, hands down,

    Form factor: again, a big plus, the thing feels more like an e-reader than a tablet, and the extra screen real estate does make a big difference. 7" is just too small for a great smaller tablet experience.

    Software: Yeah, iOS is due for an overhaul, but frankly, I have never used widgets that much, preferring to use folders to group the actual apps. I tire of widget overload, saw an SGN II the other day with the home screen filled with widgets and it was way too damn busy.

    And as far as the "OMFG, Anand is biased" comments, give it a flipping rest, the man benches the crap out of the latest and greatest on a nearly daily basis, can he be allowed to like something you don't?

    Anand likely cost Apple millions by proving the antenna system on the iP4 was defective, and he has some very strong empirically proven data that the iPad mini is a parts bin device with a screen that lags the industry. Yet the device meets his needs.
  • Spoelie - Thursday, November 22, 2012 - link

    http://www.displaymate.com/iPad_mini_ShootOut_1.ht...

    It seems the reflections are the worst of its problems, as this tablet is more likely to be used outside

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