The Display

The big story behind the new iPad mini is of course its 7.85-inch Retina Display. We’re talking about the same 2048 x 1536 resolution as the iPad Air, but in a much smaller form factor. The result is the highest pixel density of any Apple display ships today, tying with the iPhone 5S. The impact on the overall experience is pretty significant. Text is obviously a lot sharper, but even graphics are a lot nicer to look at on the new Retina Display. The gains aren't quite as obvious as they were on the larger iPad, but after living with the Retina mini for a while I can't easily go back to the previous version.


iPad mini (left) vs. iPad mini with Retina Display (right)

I ran Marco Arment's image retention test on the Retina mini and didn't see even the slightest degree of image retention. My old, non-Retina iPad mini on the other hand exhibited image retention. I suspect Apple is multi-sourcing its displays here, which could obviously contribute to varied behavior. At least on the two minis I have, image retention isn't an issue.

In the conclusion of my iPad Air review I wrote about the new mini as finally being a no-compromises smaller iPad. Much like my assertions last year of a Retina mini not being in the cards, it turns out that I was wrong on this point as well. Although display resolution is no longer a concern on the mini, color gamut hasn’t changed between the old and new minis. A quick look at our gamut test gives us an idea of what’s going on:


The iPad mini with Retina Display has the same color gamut as the standard iPad mini, which is narrower than the iPad Air and less than the sRGB coverage we normally look for. The biggest issue here is that there are other smaller tablets in this price range that do offer sRGB coverage (e.g. Nexus 7, Kindle Fire HDX 8.9).

CalMAN Display Performance - Gamut Average dE 2000

I suspect the justification here is Apple likely views the bigger iPad as being a better fit for photographers/those who care about color reproduction, but it’s a shame that this is a tradeoff that exists between the two iPads especially given how good Apple is about sRGB coverage in nearly all of its other displays.

CalMAN Display Performance - Saturations Average dE 2000


One of the simplest visual tests is to use one of iOS 7’s more colorful wallpapers and compare the Retina mini and iPad Air side by side:


Pay attention to the color of the red triangles in the lower left


From left to right: iPad Air, iPad mini with Retina Display, iPad mini

The difference is small but apparent, particularly if you’re used to panels with full sRGB coverage like the iPad Air or any of the rMBPs/iMacs. The biggest deviations are in reds/blues and magenta in between as you can tell from the CIE chart above.

Within its gamut coverage, the mini’s panel is fairly accurate. A look at our GMB checker test shows performance competitive with the Nexus 7 and not far off the 4th generation iPad. Grayscale reproduction is also quite good. The display looks really good otherwise, but you don’t get the same visual punch you do on the iPad Air.

CalMAN Display Performance - Gretag Macbeth Average dE 2000

CalMAN Display Performance - Grayscale Average dE 2000

CalMAN Display Performance - White Point Average

Compared to the previous generation mini we’re obviously talking about a much better panel. But for those of you on the fence between the mini and Air, the Air does still hold a display advantage.

Black levels are competitive and contrast ratio stays fixed at around 800:1 regardless of whether we’re talking about max brightness or the 200 nits we run all of our battery life tests at. Max brightness is down a bit compared to the iPad Air.

Display Brightness - Black Level

Display Brightness - White Level

Display Contrast Ratio

The SoC & Performance Camera, WiFi & Cellular
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  • Daniel Egger - Saturday, November 16, 2013 - link

    "1GB RAM for a 64-bit CPU of this calibre is also an insult"

    Nonsense, just because you need 2GB of RAM on Android to make it run smoothly doesn't mean that every vendor using a different OS needs to do the same.

    "It will also mean that come IOS 8 or 9, it will likely be unuseable."

    You clearly have no idea what you're talking about. Never in the history has Apple dropped the ball on delivering a decent user experience on older devices that quick. Also if you don't like the upgrade then don't upgrade...
  • Klug4Pres - Saturday, November 16, 2013 - link

    Brian and Anand discussed low-memory issues on the latest gen Apple products in their recent live show - processes get killed off and Safari is a huge memory hog.

    Don't take my word for it - listen to the podcast. They also express disappointment with the 1GB RAM.
  • Puberticus - Saturday, November 16, 2013 - link

    I agree if you're writing slop. But in this case, 1 GB is totally adequate. On the android side, not so much.
  • ws3 - Saturday, November 16, 2013 - link

    Why will an iPad Air or retina mini be "obsolete" within a year?
    Will they stop working? Will they stop getting OS updates?
  • Puberticus - Saturday, November 16, 2013 - link

    Apple is not selling anything that's "too expensive."
    Where were you when the teacher talked about demand curves…?
  • RadarTheKat - Monday, November 18, 2013 - link

    Have you ever priced BMW wheels? We;come to the real world!
  • stringstream - Saturday, November 16, 2013 - link

    I'm seeing the first page notes the old iPad Mini still starts at $329 - I believe it starts at $299 now.
  • Elwe - Saturday, November 16, 2013 - link

    Agreed; the base model is now priced at $299.
  • Abelard - Saturday, November 16, 2013 - link

    I bought an iPad mini last year. I'm happy with my purchase, even though the screen is kinda grainy. This new display looks killer, though.
  • andy o - Saturday, November 16, 2013 - link

    Goddamit, generally speaking I'm an Android guy, but been eyeing the mini cause of the power and iOS is just simply better at audio recording. But the prices are all over the place. $100 for a 16GB increase, and also for a 64GB increase? $130 for cellular connection? Oh, and if you want GPS and compass, have to pay that $130.

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