As the holidays approach, OEMs often refresh their device portfolio to make sure that they put their best foot forward as a significant proportion of sales occur towards the end of the year. Today HTC is refreshing their mid-range with the Desire 10. The Desire 10 Pro is the higher-end variant and fits somewhere around the Desire 830, while the Desire 10 Lifestyle is closer to something like the Desire 826. To see what I mean we can take a look at the specs below.

  HTC Desire 10 Lifestyle HTC Desire 10 Pro
SoC Qualcomm Snapdragon 400
4x A7 1.6 GHz
MediaTek Helio P10
8x A53
RAM 2/3GB 3/4GB
NAND 16/32GB NAND + microSD 32/64GB NAND + microSD
Display 5.5” 720p
Super LCD
5.5” 1080p
Network 2G / 3G / 4G LTE (Category 4 LTE) 2G / 3G / 4G LTE (Category 6 LTE)
Dimensions 156.9 x 76.9 x 7.7mm, 155g 156.5 x 76 x 7.86mm, 165g
Camera 13MP Rear Facing f/2.2 20MP Rear Facing f/2.2, 1.12µm, 1/2.4" (Toshiba T4KA7)
5MP Front Facing, f/2.2 13MP Front Facing, f/2.2
Battery 2700 mAh (10.4 Whr) 3000 mAh (11.55 Whr)
OS Android 6 w/ HTC Sense
(At Launch)
Android 6 w/ HTC Sense
(At Launch)
Connectivity 802.11b/g/n
BT 4.1
BT 4.2,
Fingerprint Sensor N/A Capacitive

For the most part the Desire 10s are both mainly interesting due to the use of stereo external speakers similar to the HTC 10. HTC is also claiming similar levels of sound quality on the 3.5mm output which is likely to differentiate it from competitors on the market.  The Desire 10 Pro uses a MediaTek Helio P10 SoC which should be ok if it’s below 300 USD, but the Desire 10 Lifestyle is targeted to be somewhere around 250 GBP with a Snapdragon 400 which doesn’t really seem to be enough SoC for the target price. The Desire 10 Pro is going to be more expensive than that, which suggests that the value proposition is not necessarily there.

Putting aside value for SoC, HTC is attempting to differentiate with the use of better audio, better design, and things like laser autofocus for the camera. With the audio experience, design, and AF system of the HTC 10 put in this mid-range device HTC is hoping to remain competitive against stiff competition from OEMs like Huawei and Xiaomi. The Desire 10 Lifestyle will be available by the end of September, and the Desire 10 Pro will be available in October. They will be available in Stone Black, Polar White, Royal Blue, and Valentine Lux.

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  • ToTTenTranz - Tuesday, September 20, 2016 - link

    Snapdragon 400?
    TSMC is still manufacturing those?

    HTC is probably the greediest company in what relates to SoCs for their non-flagship phones.
    How much are they saving by using Snapdragon 400 instead of 410 or even 430? And by using Mediatek P10 instead of Snapdragon 650?

    The Snapdragon 400 in a 250GBP phone SoCs is ridiculous, the user experience will be ridiculous and the brand will look ridiculous in the process.

    This reminds me of all those M9 rebadges that HTC did last year with 2 year-old mediatek chipsets.
  • MrSpadge - Tuesday, September 20, 2016 - link

    I don't get it either. SD650 would be perfect for a midrange phone, yet practically noone seem to use it. How much more would it cost? 10$? Instead we get "many A53" or the current flagship SOC in phones >600$.
  • WorldWithoutMadness - Tuesday, September 20, 2016 - link

    So almost a year after A35 announcement, there is no sight of it in commercial whatsoever. Yet, we still get the bloody legendary SD400 in 2016. Here I am still using the 1st gen moto G with SD400 from yesteryear. People might as well buy yesteryear products then.

    Whatever they're smoking at HTC and decided to use SD400, that particular substance should be banned.
  • beginner99 - Tuesday, September 20, 2016 - link

    +++ for capacitive buttons
    --- for size and weight (too big)

    Can someone please make a reasonable sized phone (5" max) with capacitive buttons? S7 is close but messes up the button order + 1 physical one.
  • deskjob - Wednesday, September 21, 2016 - link

    I feel the same. And actually looking at the HTC 10... will probably grab one at the next promo
  • zeeBomb - Tuesday, September 20, 2016 - link

    Nobody gonna be buying HTC? Their roadmap for mid rangers aren't going no where.
  • Lolimaster - Tuesday, September 20, 2016 - link

    HTC is a goner, they price literal crap to the same price of near flagship specs big chinese smartphones.

    Mid range smartphones in the west (and high end) are a total scam. Over $300 for that sh*t. LOL
  • umcool - Tuesday, September 20, 2016 - link

    these look very similar to the alleged Google Pixel leaks (front)...
    Either they are using the same production line, or the leaks were this phone lol
  • bodonnell - Tuesday, September 20, 2016 - link

    Seriously?? A SD 400 in a "mid-range" phone in 2016? What is HTC thinking using a low end chip from 2013? Did Qualcomm have a bunch of these sitting around that they donated to HTC?
    Would it be too much to ask to throw in say a SD 650?
  • mxnerd - Tuesday, September 20, 2016 - link

    Cher Wang, the CEO & President just won't understand HTC is NOT a leading brand anymore and still charge people a ton for it's brand. Mediocre hardware but premium price. Fail.

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