NVIDIA Plans To Wind Down Icera Modem Operations In 2016by Brandon Chester on May 5, 2015 6:25 PM EST
Today NVIDIA announced plans to wind down their Icera modem operations in the latter half of their fiscal 2016. Icera was originally an independent British semiconductor company before they were purchased by NVIDIA in 2011 for $367 million dollars. Their operations primarily focused on software and hardware design for wireless modems, with a strong focus on the software side. Their main product offering was their line of software modems (often shortened to softmodem) for use in cellular hotspots, computers, and mobile devices.
All modems function through a combination of hardware and software. However, at the time of NVIDIA's purchase, Icera's solution was significantly more software based than Qualcomm's. Since Qualcomm was really the only big name in modems at the time, NVIDIA's purchase of Icera made sense in order to ship future Tegra chips without having to rely on external basebands.
Unfortunately, NVIDIA's efforts to ship SoCs with integrated modems in the mobile space haven't worked out as well as planned. While there have been some past design wins for discrete Icera basebands such as in the ZTE Mimosa X, NVIDIA wasn't able to drive adoption of their Tegra 4i SoC with its integrated Icera i500 baseband. As a result, Tegra chips since that time have almost entirely relied on external modems from Qualcomm or other manufacturers, with the discrete i500 only being used a handful of times.
Since then NVIDIA has shifted their focus away from mainstream cell phones and tablets and towards more niche products – the company’s press release specifically calls out gaming, automotive and cloud computing – so the company has not needed an in-house baseband solution as urgently as they once did. Meanwhile for NVIDIA’s immediate future, they expect their existing Icera basebands to meet their needs for the next year (or more), and longer term NVIDIA expects to partner with 3rd party baseband suppliers in a fashion similar to what their customers are already doing today.
NVIDIA's press release states that Icera currently employs around 500 employees, which are mostly located in the United Kingdom and France. No longer having a need for Icera themselves, they are open to a sale of Icera's technology or the company itself. It's unlikely that they'll be able to sell the company for anything near the original $367 million dollars that they paid, as many different companies have begun to offer their own softmodem products in the years since then.
Source: NVIDIA (via SH SOTN)
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Drumsticks - Tuesday, May 5, 2015 - linkIt's a shame to see competition shut down, although i'm not sure that nvidia ever really competed here. If i remember correctly, the 4i sucked because it used A9 cores in a market full of A15 and great Krait cores. Wemll never know really how it would have fared with a more modern core to stand up better to the competition.
mczak - Tuesday, May 5, 2015 - linkNot to mention the GPU sucked too. Quite an outdated design at that time, missing heavily on features (needed or not these are selling points) and not really competitive on performance neither. The cpu cores (the late Cortex-A9 revisions were definitely better than earlier ones) were actually more competitive than the gpu (on the cpu side it was competitive with snapdragon 600, but on the gpu side it was not)...
That said as a lower-end chip there wasn't much wrong with it (even today this still easily beats the likes of snapdragon 400/410 both on the cpu and gpu front, though obviously the gpu features are still missing). But I guess their cost structure wasn't really meant to compete with that or the mediatek stuff...
eiriklf - Wednesday, May 6, 2015 - linkTegra 4i was targeted to a mid range market below the krait and cortex A15 devices.
lilmoe - Wednesday, May 6, 2015 - linkThe 4i is what they should have focused on and sold dirt cheap. This is where I find NVidia's strategy problematic;
1) They focused too much on the high end without having a guaranteed outlet. Qualcomm had their built-in modems and huge customer base, and Samsung had their Galaxy lineup (50%+ of Android at one point). NVidia had neither. YOU DO NOT mess with the big boys head on unless you know what you're doing. They should have competed primarily in the mid-range against Mediatek and HiSilicon while still using their superior GPUs AND softmodems for more appeal to OEMs. In silicon, VOLUME is the name of the game.
2) Even for the high end, their SoC designs either flopped flat out, or didn't deliver any face value to OEMs whatsoever. They're always late, and support was horrible.
3) They tried to make proprietary of what should have been open. This was very dependent on Google's favoring their tech but were instead given the finger, for good reason.
4) Instead of suing, they should have gotten themselves a good deal from Samsung to use their fabs or made a cross deal to license their GPUs. Exynos + Maxwell at 14nm would have bee drool worthy.
Too many mistakes. NVidia has too many enemies, and their making more. I say it's time for a management shuffle.
TheJian - Thursday, May 7, 2015 - linkLOL. The suit is because samsung wouldn't license the tech they're stealing from NV currently (along with EVERY other soc/mobile device maker). They tried for 2 years with samsung and samsung is just continuing with willful infringement. Which is why they will get stung for likely far more than Intel (not willful), and don't forget this is a foreign company screwing american company, which is why NV chose a JURY trial. Samsung will settle after Markman hearing, and probably make some deal over fabs, modem use and possibly all samsung must use NV IP or some such crap for X years. Or maybe Samsung just pays a huge fine (doubtful, they'll want to deal on fabs, modem, memory for NV's own devices etc).
Anandtech called it the wild west of patent infringement for a reason, and the markman hearing shows who is about to clean house. All of these guys will be paying NV for a decade or more in some way shape or form (infringing on all the 2002-2015 patents for decades that will come in pascal, volta etc etc). At this point we're just waiting to see where the BILLS fall (likely mostly at device maker’s feet I'd say, then some to chip makers etc, as the piece that infringes most is sold to an end user's hands). The 7 patents Nv chose to use were from 1999-2002 or so, and they will all be infringing on everything created after then also (probably much of AMD patents too, but AMD will wisely wait for NV to do the heavy lifting). You can't really make a gpu today without treading on NV/AMD/Intel (probably in that order).
I see no mistakes here; they know exactly what they were doing. The first 4-5 revs of tegras were just to gain brand recognition etc, waiting for NOW when gpu is becoming king as gaming amps up, 64bit OS gets polish etc and they're able to get the DESKTOP gpus into mobile. Now that mobile is graduating to pretty much playing PC games (albeit turned down a bit), they are all "cheating" as you say and will pay just like INTEL (1.5B). The console/handheld rev2 (coming soon says fcc filing) etc will push gaming more on android (google working to help along gaming massively too), so gpu only gets more important. Not sure what you mean by google gave NV the finger, tegra is in Nexus 9 and I suspect whatever they make for Nov will be 14nm Samsung produced tegra. Google will want a top gaming gpu and NV’s experience for android 6 show no doubt.
The whole point of Denver and games amping up on mobile is to push into x86 notebook/pc turf at some point. The console is a start in that direction; next stop full PC, 500w psu 16-32GB, SSD/HD, discrete NV etc. Meaning, an ARM box that is just as capable as a full-fledged WINTEL PC, with or without a discrete gpu included from NV (lowend running socs amped up, higher end using discrete). You just have to wait for a bit longer for unreal 4/unity5 etc games to come out to push the need for a full box (then the apps port over eventually to some degree). NV isn't alone in this either, but they have the best hand owning all the gpu tech vs. qcom/samsung/apple/img.l/mediatek etc etc. Auto's etc will pay for the bills on tegra soon if the consoles/handhelds/grid stuff etc doesn’t, until they get to the point where everyone is paying up. An example of what is about to happen is MS getting $4-15 for every android device sold, due to some code android infringes. Microsoft makes billions from that, far more than they make themselves in mobile…LOL. Qcom gets a percentage of the FULL DEVICE for usage of their tech. NV has multiple examples of deals to put before a court if people desire to push them that far and not settle. It will get ugly for all. Your device doesn’t do much without a gpu to put something on screen. Samsung themselves paid MS $1.041B the first year of this agreement (far larger now no doubt). Samsung was late paying and got sued…LOL. Why do you think Samsung is trying to make their own OS constantly? This is a big part, but no way to make your own gpu without infringing at least not for the foreseeable future.
Enemies? Who cares? If you have what everyone REQUIRES (or possibly be banned from USA sales), they pay up. What are you going to do with gaming being ~75% of app store sales, go back to a gpu that can’t play any games? Once NV wins (I think samsung settles now soon, long before it gets in front of 12 americans, probably after next phase of court case in june/july), samsung will either deal of be banned from making gpus in their chips. How does that work out for galaxy etc? Apple probably already dealing now after markman hearing too as IMG.L chips are in samsung devices and named as infringing. So if they're illegal in samsung, they are in apple too ;) IF you have qcom/samsung/apple covered you're pretty much guaranteed everyone else will get the point or just quit. Apple/Samsung hate each other, but that doesn’t stop business when it benefits both. Everyone wants to sell in USA, so you’ll deal. A case in Europe would surely follow too at some point if required. How does qcom’s huge customer base react to a banned gpu? ;) You need to start thinking LONG, not just today. This war is just beginning and modem is losing its luster as gpu takes over.
Everyone is moving into NV/AMD territory now as games kick it up a notch (hope amd gets in before NV rules it all). All who have come against these two have failed, including Intel (more than once), Imagination, SGI, matrox, 3dlabs etc etc (google: list of defunct gpu). They have ruled gaming for almost 2 decades. Devs don't have to learn anything to optimize for these two as they've been doing it for years, and both AMD/NV fully understand working with game devs and making great drivers. The rest have to learn all this crap, and have to do something just to get legal first. There really is nothing that says NV must license their tech to anyone (it's not frand patents here or something, it’s proprietary gpu tech). Once you're found guilty, you either have to pay a price for each device or you can't make any more devices without making a chip that does gpu stuff radically different and requiring devs to learn new ways to make games (try to get devs to go for that, ask Intel, it didn't work out). This is like trying to get MIPS to take out ARM…LOL. The modem isn’t important now, hence the sale. They’ll get it from Samsung/qcom in deals and with shrinks/better power management now, power of an external modem won’t mean much going forward (and may be able to integrate the tech from either depending on deals). I think most users would rather play GREAT GAMES, than hit their cap even faster than they do now…LOL. The modem ruled the last decade+, now it’s the gpus turn. The only way that changes is unlimited data for all and CHEAP and that just won’t happen, unfortunately for Qcom.
Samus - Wednesday, May 6, 2015 - linkIt took hundreds of millions of dollars in R&D for Intel to put 3G in an SoC. It's amazing NVidia, with their more limited manufacturing and talent reach, put LTE in an SoC for a fraction of the price after buying an entire company for less than Intel spent.
It's too bad they're throwing in the towel. But the real nail in the coffin was Tegra, not the i500. And with everything going integrated, selling the discrete i500 obviously wasn't a hot topic.
If this wasn't NVidia, AMD would be a natural buyer since they haven't even started (as far as I know) integrating LTE onto an SoC yet. This would give them a huge head start. And because this is NVidia, I doubt Intel will ever give them an x86 license, not that they'd want it.
Quite a pickle.
Yojimbo - Wednesday, May 6, 2015 - linkNo, it was the lack of good LTE and Qualcomm's licensing deals using their modem IP to gain an advantage which did in NVIDIA's efforts, not Tegra. Tegra looked good, it just didn't get many design wins.
testbug00 - Wednesday, May 6, 2015 - linkIT didn't get many design wins because it didn't look good once you factored in that OEMs got burned on Tegra 2 and 3. The only Tegra I can look at that seems compelling for phones is Tegra 3 for a few months before the 28nm transition fully hit. Even at that point, I would personally take 2 higher clocked A9s over Tegra 3. But, it doesn't mean that Tegra 3 didn't have it's place.
Every single Tegra after 3 just couldn't fit in phones. It would have been a show exactly like what the SD810 is getting now. To damn hot (for different reasons than the 810 problems.)
Now, for chromebooks/WART/mini desktops/etc. Tegra has looked amazing since Tegra 4.
Samus - Wednesday, May 6, 2015 - linkSeriously. What would you rather have in a low-end tablet or Chromebook, a Baytrail Celeron or a Tegra "anything"?
Tegra is up against two brick walls. It isn't the best ARM solution, especially given the price, and it lacks x86 compatibility to compete with Intel.
It can have the best integrated baseband modem in the world and it still wouldn't sell.
testbug00 - Wednesday, May 6, 2015 - linkGiven the supposed selling points of the chips, I would say the Tegra. Based on contra-revenue and/or Intel selling chips at a loss, I will take baytrail.