Microsoft Launches The Ultra Low Cost Lumia 430by Brett Howse on March 19, 2015 11:10 PM EST
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To say that the Lumia brand is diluted with low cost smartphones would be a bit of an understatement. However, Microsoft has found a way to lower the barrier to entry even further with the launch of the Dual-SIM Lumia 430 model today.
It is all fairly pedestrian in the specifications department, as we will see below, but the real story is just how inexpensive this device is. Pricing will vary by market, but Microsoft is estimating the Lumia 430 Dual-SIM smartphone to be priced around $70 USD before any subsidies are applied.
To hit these kinds of price points, some sacrifices have to be made of course, but all in all it is still a typical low end Lumia. Before Microsoft bought the Lumia line from Nokia, we had similar low end phones launched that would be missing key features. The Lumia 635 is a great example of this. Although it was a decent device, the lack of a proximity sensor and ambient light sensor made it difficult to use in real life, and the limited 512 MB of RAM meant it could not access the entire Windows Phone catalog of apps.
Microsoft has taken a different approach, and all of the low end devices that they have launched with the Microsoft logo have included the standard features needed to enjoy a smartphone experience, and the $70 Lumia 430 is no exception. It comes with the Qualcomm Snapdragon 200 SoC, with dual 1.2 GHz Cortex A7 cores, so it will not be the speediest device ever launched, but Windows Phone has always been good on low end devices and avoids the stutter and chop which has plagued Android. RAM is a healthy 1 GB, which means that the Lumia 430 does have access to the entire Windows Phone store. Other key features such as the ambient light and proximity sensor are included, even for this budget price, so obvious features such as automatic brightness will work.
Speaking of brightness, the LCD will also likely be a very low end model, but it is a 4” 800x480 LCD, although it is not listed whether this is an IPS display (hopefully it is) but the display enhancement technologies such as ClearBlack are not available. I have also found with the low end Lumia phones that the display coating is also either very thin or not available, and this could continue that trend due to the price.
Storage is also something that Microsoft has bumped up, with Nokia opting for 4 GB on the very low end models, but Microsoft has equipped even this low end device with 8 GB of internal NAND. MicroSD support will give an additional 128 GB more space, and Windows Phone supports MicroSD very well so this will not be an issue.
The battery is just a 1500 mAh, with the older 3.7 V chemistry, which works out to just 5.55 Wh of capacity.
|Nokia Lumia 430|
|SoC||MSM8212 dual-core 1.2 GHz Snapdragon 200|
|RAM/NAND||1 GB RAM, 8 GB NAND + microSD|
|Display||4.0” 800x480 LCD|
|Network||GSM/GPRS/EDGE/UMTS/HSPA+ up to 42.2 Mbps|
|Dimensions||120.5 x 63.2 x 10.6 (mm)|
|Camera||2MP rear camera Fixed Focus 1/5" Sensor No Flash, VGA FFC|
|Battery||1500 mAh (5.55 Whr)|
|OS||Windows Phone 8.1 with Denim Firmware|
|Connectivity||802.11 b/g/n + BT 4.0, USB2.0, MPT, DLNA, FM Radio|
|Location Technologies||Cellular and Wi-Fi network positioning, A-GPS, A-GLONASS|
|SIM Size||Smart Dual MicroSIM|
The camera is the main area where costs were saved. The Lumia 430 comes with just a 2 MP fixed focus camera on the rear, however the front camera is the same resolution as the $1299 Apple MacBook, with a 0.3 MP VGA sensor which is clearly for cost savings, and will not be very good for anything other than the occasional video chat.
Microsoft’s strategy seems to be to release a new low end smartphone every couple of weeks, and even as someone who follows the space it is getting awfully confusing. However most of these are aimed at specific markets, and the Lumia 430 is no exception. The Lumia 430 will be available in April in the Asia-Pacific, India, the Middle East, Africa, Russia, Kazakhstan, Ukraine and Belarus.
Source: Lumia Conversations
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blackmagnum - Thursday, March 19, 2015 - linkThat jab at Apple wasn't really needed to make this product announcement a good read.
Sttm - Thursday, March 19, 2015 - linkI enjoyed it. It also has the same number of USB ports!
lilmoe - Thursday, March 19, 2015 - linklol +1
Companies make funny jokes about apple in a tasteful way. But Apple has a very long history of mentioning other companies in a very offensive, non-professional manner. If blackmagnum is offended, he needs to ask Apple to be a bit more humble during their keynotes.
Teetu - Friday, March 20, 2015 - linkI agree, just this past week Tim Cook made several comments about Windows when talking about the Apple Watch. While the comments may be true, I thought it came out of left field and sounded very unprofessional. I would have expected that from Jobs but Cook has the same attitude.
Teetu - Friday, March 20, 2015 - link"The magic of Apple, from a product point of view, happens at this intersection of hardware, software, and services. It’s that intersection. Without collaboration, you get a Windows product. There’s a company that pumps out an operating system, another that does some hardware, and yet another that does something else."
kspirit - Saturday, March 21, 2015 - linkYikes. That's tacky.
sonicmerlin - Sunday, March 22, 2015 - linkNo it's not. It's accurate. So was the Apple jab in this article. I had no idea the camera was so pathetic on the new Macbook.
PubFiction - Thursday, March 26, 2015 - linkExcept its not surface pro is basically designed to work well with windows and show off its features. MS hardware products are often made to showcase what windows can do including mice and keyboards.
nikon133 - Monday, March 23, 2015 - linkApple's solution sounds a bit... inbreed. No fresh genes from outside. Just saying...
Taneli - Friday, March 20, 2015 - linkAlso, this here has same amount of RAM as $699 iPhone 6