Advancements made by iGPUs by AMD and Intel in the recent years essentially destroyed the market of inexpensive discrete video cards. High-performance iGPUs can outperform low-end standalone graphics adapters these days and for a lot of users performance of integrated graphics is enough. Nonetheless, there's still a smaller market for low-end add-in boards - notably as upgrades to true entry-level PCs - and to that end NVIDIA’s partners this week released a new breed of low-end graphics cards targeting entry-level PCs.

The new NVIDIA GeForce GT 710 video cards are based on a cut-down version of the company's existing GK208 GPU, with 192 stream processors, 16 texture units and 8 ROPs. As this is a Kepler architecture product, you'll find baseline support for Direct3D feature level 11_0 but not newer features found in the Maxwell generation such as HDMI 2.0, which is likely why NVIDIA opted to launch this as a 700 series product. Peak compute performance of the GPU when clocked at 954 MHz is around 366 GFLOPS, which is below that of contemporary higher-end iGPUs by Intel or AMD. The GeForce GT 710 graphics cards are equipped with 1 or 2 GB or DDR3-1800 memory featuring 14.4 GB/s bandwidth.

NVIDIA GPU Specification Comparison
  GT 710 GT 720 GT 630 GT 610
CUDA Cores 192 192 192 48
Texture Units 16 16 16 8
ROPs 8 8 16 4
Core Clock 954MHz 797MHz 875MHz 710MHz
Shader Clock N/A N/A N/A 1620MHz
Memory Clock 1.8GHz DDR3 1.8GHz DDR3/ 5GHz GDDR5 1.8GHz DDR3 1.8GHz DDR3
Memory Bus Width 64-bit 64-bit 64-bit 64-bit
VRAM 1GB or 2GB 1GB or 2GB 1GB or 2GB 1GB
TDP 19W 19W 50W 29W
GPU GK208 GK208 GK107 GF119
Launch Timeframe January, 2016 March, 2014 April, 2012 May, 2012
Launch Price $30 - $50 $49 OEM $49

Makers of graphics cards position their NVIDIA GeForce GT 710 boards as solutions for entry-level PCs running Intel Celeron or Intel Pentium processors with mediocre iGPUs, and these are typically the comparisons you'llsee vendors make as it doesn't take much to surpass low-end iGPUs. That said, while the GeForce GT 710 can indeed be considerably faster than outdated integrated GPUs, it is unlikely that it can enable decent performance in demanding video games, and this is more likely to be pitched as a card for MOBAs and similar low-impact games.

From a sales perspective, since the GK208 GPU is not a new graphics chip - having been launched back in 2013 - it is somewhat surprising to see that virtually all partners of NVIDIA decided to release their new video cards powered by the GPU. The market for such adapters is very limited these days because 100% of entry-level PCs use iGPUs. Moreover, even in countries like China, where inexpensive hardware is sold in large quantities, more and more gamers are adopting higher-end discrete video cards, according to media reports.

Meanwhile from a technical perspective, as the GeForce GTX 710 are designed for low-end PCs, many of such video cards come in half-height/half-length form-factor. Typical for low-end cards (especially those expected to sell well in the APAC market), all of the GT 710s we've seen so far feature D-Sub analogue monitor output for compatibility with older monitors, along with the more typical DVI and/or HDMI/DP connectors. Meanwhile GT 710 is rated for a TDP of just 20 W, so many of the cards use passive cooling solutions, while the rest feature small fans.

The NVIDIA GeForce GT 710 graphics cards are available from companies like ASUS, EVGA, Galax, Gigabyte, Inno3D, Palit Multimedia, Manli, MSI, ZOTAC and some others. Prices of the GeForce GT 710-based graphics adapters vary, but typically such cards cost from $30 to $50 in the U.S.

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  • Anonymous Blowhard - Thursday, January 28, 2016 - link

    > fight integrated graphics

    Fight HD 3000 and 4000 maybe, anything newer than should give it a good fight and I imagine the HD 530 will beat it handily, never mind any eDRAM setups.
  • Shadowmaster625 - Thursday, January 28, 2016 - link

    Never buy a card that has DDR3. Just dont do it. The cheapest card on ebay that has GDDR5 is going to smoke this thing and cost less.
  • versesuvius - Thursday, January 28, 2016 - link

    Why isn't Intel making DGPUs?
  • stardude82 - Friday, January 29, 2016 - link

    It took them only 18 years to make a competitive GPU...
  • Alexey291 - Sunday, January 31, 2016 - link

    You're making it sound incredibly simple.
  • stardude82 - Monday, February 1, 2016 - link

    They last tried to with the i740 in 1998 and got crushed by nVidia and ATI. I don't think its a coincidence that performance has shot up about the time patents from the era are expiring.
  • moozoo - Thursday, January 28, 2016 - link

    Why would anyone buy a gt 710 over the Kepler version of the gt 730?

    see the specs

    As far as I can tell the gt 730 uses 4W more but doubles cores and texture units.
    Anyway I have a gt 730 (kepler) in a low profile low power pc (intel core 2) and it runs great. games like ark survival, battlefield, minecraft etc on low settings play great.
  • stardude82 - Friday, January 29, 2016 - link

    As above, it would make sense if it ran on a 128 bit memory bus or GDDR5. I'd take one at half the performance of a 730 gt but 60% of the price and 74% of the heat.
  • junky77 - Thursday, February 4, 2016 - link

    Even more powerful GPUs are not as good or significantly better than current midrange iGPUs like the HD530..
    for example, the gt 730M with 384 cuda cores:
  • nucc1 - Sunday, February 28, 2016 - link

    I wonder why none of the GPU manufacturers seem to think there is a market for non-gamers with a need for a GPU that has a low TDP (passive cooling) and can drive 2x 4K monitors at 60hz (2x Display Port 1.2a).

    I think that there are a lot of programmers and professionals out there who would buy something like this, but of course, I'm only speaking for myself.

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