When buying a new processor, what’s the first thing to look for? Price? Performance? Frames per Second? The Box? Intel’s new brand tie-in with Marvel’s Avengers now seems official, according to the @IntelGraphics twitter handle. With the new special edition processors, users can look forward to a brightly painted box. Yes, that’s pretty much it. Oooh, shiny shiny.

Leaks have suggested that these new boxed processors will carry new versions of Intel’s overclockable Comet Lake processors, such as the Core i9-10900K which will become new Core i9-10900KA models in Intel's database, however we are waiting on confirmation from Intel. 

If this ends up being a success for Intel, no doubt it will set a precedent for future processor tie-ins. It is unclear if this arrangement involves Intel licensing the Marvel brand, or Marvel is paying Intel for co-branding ahead of Marvel's new videogame, the Marvel Avengers, set to launch on September 4th for Xbox, Playstation, and PC. There have also been suggestions that these processors may also carry codes to download extras for the game, perhaps skins or such, but again this has not been confirmed, nor is it clear that the game has any special Intel-specific acceleration for better gameplay. Imagine if the game detects the CPU string as '10900KA' and offers different abilites or modes - that would certainly interesting as to the mods that would appear to get around that restriction.

Pricing and availability are currently unknown, although we're expecting more details come September 4th.

Source: Intel Gaming on Twitter

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  • jo-82 - Monday, August 17, 2020 - link

    Ugly AF. There is in fact one Disney IP that would suit for this kind of marketing, and its called TRON. But nothing else.

    If i would buy one of those i would make a yt video like: "I set fire to my Intel Core i<whatever> box and this is what happend". Then showing a 3 hour slow mo video of that box burning to the ground. :)
  • Spunjji - Monday, August 17, 2020 - link

    That feeling when you failed at pouring more of your vast profit margins from having a near-monopoly on several market sectors into actually making better products, so you find other things to blow money on instead.

  • mrvco - Monday, August 17, 2020 - link

    Clearly this tips the scales solidly in favor of Intel. How could AMD possibly compete... I'm sure AMD is on the phone with DC Comics as I type. LOL
  • Arbie - Monday, August 17, 2020 - link

    Simple: Intel has stopped pushing the envelope and is now pushing the box.

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