UPDATE 12/1 9AM: Seagate confirmed Thursday that it decided to revive the Maxtor brand in a bid to sell value products. In the coming months the company plans to phase-out its inexpensive Samsung-branded products and Maxtor will take their place.

Seagate has quietly started to sell Maxtor-branded external storage devices in various countries. At present, the company offers the Maxtor M3 and the Maxtor D3 Station DAS devices, which it also sells under the Samsung name (yes, you read that right - click here for proof). Right now, it is unclear for how long Seagate plans to use the trademark, which it has not touched for quite a while.

Maxtor was a major maker of hard drives that was founded in 1982 and acquired by Seagate in 2006. In the early 2000s, Maxtor was the largest maker of HDDs in the world after its acquisition of HDD division from Quantum, but its advantages somewhat diminished by the middle of the decade due to various reasons, such as the lack of a comprehensive lineup of 2.5” hard drives in the product stack. Maxtor faced severe financial troubles for the most part of its history, and after it was acquired it was also plagued by quality problems as well as controversial management decisions. After Seagate took the company over in 2006, it did ship Maxtor-branded internal and external drives for a couple of years (in fact, external storage was a strong side of Maxtor), but eventually the trademark was dropped.

Earlier this year Seagate decided to start using the Maxtor brand again to sell its M3 and D3 Station external storage products. Both of the DAS devices are also known as the Samsung M3 as well as the Samsung D3 Station which are available worldwide today. In fact, it is surprising to see that Seagate still uses the Samsung brand for hard drive products about five years after the acquisition of Samsung’s HDD business. Under the initial agreement, Seagate had rights to use the Samsung trademark for hard drives for 12 months following the buyout. Apparently, the two companies have amended the initial agreement as Seagate currently offers four Samsung-branded products for consumers. Meanwhile, the revival of the Maxtor brand could indicate that Seagate has begun to phase-out use of the Samsung trademark for its products, which is why it creates alternatives featuring a different brand (some may say that we are dealing with a plain re-badging).

Seagate’s Maxtor DAS Lineup
Product Capacity Interface Dimensions
W×L×H (mm)
Model Number
M3 500 GB USB 3.0 82 × 112 × 17.5 STSHX-M500TCBM
3 TB 82 × 118.2 × 19.85 STSHX-M301TCBM
D3 Station 2 TB 129.2 × 180.6 × 129.2 STSHX-D201TDBM

The Maxtor M3 external drive offers 500 GB, 1 TB, 2 TB and 4 TB capacities via a USB 3.0 interface. The top of the range Maxtor M3 model is based on the Spinpoint M10P 2.5”/15 mm HDD with five 800 GB platters featuring shingled magnetic recording technology at 5400 RPM spindle speed as well as 16 MB of cache. In the meantime, models with lower capacities use different hard drives and have smaller dimensions. The DAS comes with AutoBackup and SafetyKey software for automatic backup and protection.

The Maxtor D3 Station uses two 2.5” HDDs to offer 2 TB, 3 TB, 4 TB and 5 TB capacities (as opposed to up to 6 TB offered by the Samsung D3 Station version). Just like the M3, the DAS uses a USB 3.0 interface both for data transfer and for power. In addition it also comes with AutoBackup and SafetyKey. Since the D3 Station is designed to serve essential storage needs, it is basically a JBOD device that does not offer any kind of RAID for additional performance or reliability (it also makes for an inconsistent performance profile).

At present, Seagate uses its own brand to sell various external storage devices, the LaCie trademark for premium DAS products and the Samsung brand for select inexpensive external storage solutions. On Thursday the company said that it plans to continue using three brands for its external storage devices going forward with Maxtor taking the the place of Samsung. Seagate intends to add more products into the Maxtor lineup when it makes sense. The statement by Seagate reads as follows.

"Seagate’s consumer strategy is to have three brands to serve our customers varied external storage needs. Seagate (mainstream), LaCie (premium/creative pro) and Maxtor (value)," the company indicated. "The Samsung external HDD line is indeed being transitioned to the revived Maxtor brand. We will continue to provide products under the Maxtor brand and evolve the line as it makes sense."

At present, the Maxtor M3 and the Maxtor D3 Station products are available at Amazon and multiple other online and retail stores across the world.

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Source: Seagate

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  • Samus - Thursday, December 1, 2016 - link

    I used to think that about "mechanical ball" mice for the longest time. Dell was still shipping them as late as 2011. Must have just had mountains of them lol.
  • BrokenCrayons - Thursday, December 1, 2016 - link

    The connector is pretty stupid, but I've had more problems with B connector cables dying than the connectors themselves. The only thing I really like about that connector is that I can use a micro usb 2.0 cable. Since only one computer I own has USB 3.0 connectors, 2.0 cables (which I have quite a few of around) don't adversely harm transfer rate. In fact, the USB 3.0 type-b cables I do have are currently all non-functional except for one which is sort of iffy and I've stopped trying to replace them since I can just use a gen 2 micro on my two external drives.
  • dgingeri - Thursday, December 1, 2016 - link

    What are you doing to break your cables?

    I have 4 USB 3.0 hard drives, two of which are mobile, and I pack them in my tool bag and carry them with me. I have yet to have a single USB 3.0 type B cable go bad. One drive went bad, and that was the 250GB drive inside the enclosure that went bad after several years of use. (It was one of the first USB 3.0 WD Passport drives.) The cable is still good, and sitting in my spare cables box. I still use it once in a while.

    Now, eSATA cables were horrible for me, back when I used them. Those would die in a few days without me even touching them. I'd attach a drive and leave it sitting behind my monitor without moving it, and the cable would disconnect at random after about 3 days, and become completely inoperable after about 10 days. Those things were horrible, and I left them behind after USB 3.0 came out.
  • Morawka - Thursday, December 1, 2016 - link

    ever single maxtor drive i've ever owned has failed.

    Every single seagate drive i've ever owned still runs and i can retreive files from them. so they'res that
  • cuex - Thursday, December 1, 2016 - link

    Here comes again a famous BAD SECTOR HDD, a brand what many including ME will never ever buy again anymore, due to hard trauma of losing a big chunk of important data. Hitachi and WD are the only brands I trust.
  • Stanley van der Mill - Monday, October 9, 2017 - link

    Exactly nagi603, thanks to crappy Maxtor I had to spend 2k to recover all my lost files on their crashed disk by a disk recovery company. After that I bought 2 new portable disk to make sure it wouldn't happen again... What do you think...I bought 2 Samsung M3's, seeing the image above this seems exactly the same only with the crappy Maxtor logo on it. Grrr, scammer that's what the are. and what happend... history repeats itself, this SAMUNG drive just crashed on me yesterday. ADVICE to ALL of you out there DON'T BUY THIS MAXTOR CRAP or anything from SEAGATE. HELPDESK SERVICE, Warranty and returning policy suck bigtime.

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