Today Apple made a number of announcements, including the year's major update to the iPhone in the form of the iPhone 7, and the second generation Apple Watch, known as the Apple Watch Series 2. One of the smaller announcements of the day was a shake-up of the prices and storage tiers on iOS devices. To a large extent this addresses one of the major criticisms of Apple's devices, which is that they've kept the base model at 16GB of internal storage for much longer than competing devices. I've compiled the changes that Apple has made to storage capacities and pricing across the iPhone and iPads lines in the charts below:

Apple iPhone Line
  Apple iPhone SE Apple iPhone 6s Apple iPhone 6s Plus
Old Price $399/499
New Price $399/449
Apple iPad Line
  Apple iPad Mini 2 Apple iPad Mini 4 Apple iPad Air 2 Apple iPad Pro 9.7 Apple iPad Pro 12.9
Old Price $269
$399/499 16/64GB $599/749/899
New Price $269

There are two parts to the changes made today. The first is that Apple has eliminated the 16GB storage tier on every device except for the iPhone SE. It would have been really great to see 16GB removed from the whole lineup, but I suspect that the iPhone SE's margins are already lower than Apple would like. However, to keep the upgrade pricing in line with the other devices, the 64GB iPhone SE now only has a $50 premium over the 16GB model. On every other device, the 16GB storage tier has become 32GB, and 64GB has become 128GB, with prices being kept at the same point. 

The second change pertains to the iPad Pro devices, where the storage already started at 32GB and had upgrade tiers of 128GB and 256GB which each required an additional $150 on top of the starting price. With these Apple has maintained the same base price and storage tiers, but the upgrade price has dropped to $100 to bring it in line with the rest of Apple's iOS devices.

While none of these changes are anything groundbreaking, it does address a longstanding problem with the iPhone and iPad. Even with cloud storage for music and other media, with new features like Live Photos and 4K video recording, the storage pressure on iOS devices has become much greater while storage capacities remained constant. Dropping prices on iPad storage upgrades also makes the larger capacity models more accessible, and bumping up capacities on the iPad Air 2 and iPad Mini 4 make them more useful as media devices.

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  • fanofanand - Friday, September 9, 2016 - link

    I saw a recent Apple ad allowing people to upgrade their iPhones each and every year, for the low price of $32 per month. That's $384 per year for a phone! That's absurd! Add that to your AT&T or Verizon bill and you are paying $150 a month for a phone. I have the feeling that Apple's recent sales slide is only going to get worse.
  • Wolfpup - Friday, September 9, 2016 - link

    You're not forced to do it.

    And I do appreciate that they FINALLY lowered the iPhone's price in the form of the SE. Granted you have to be willing to take a smaller screen though, and now it's a year out of date...although that still makes it better than any other phone CPU/GPU, soooo...
  • Donkey2008 - Saturday, September 10, 2016 - link

    That's the same for every smart phone. If you buy a Note 7 on the AT&T next plan it is virtually no different price wise from buying an iPhone Plus size (unless of course you are a typical Android user who finds $2 extra a month an earth-shattering experience).
  • Cliff34 - Wednesday, September 14, 2016 - link

    Is it just me or am I the only one that think it is weird how the new iPad lines have 32 GB as the lowest storage and don't even put in 64 GB? Not that it is a big deal for me since I barely fill up my iPad Mini.
  • kevinspacy - Tuesday, September 4, 2018 - link

    Amazing upgrades and new OS versions. I often visit price worms for knowing the best prices of all smartphones.

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