Today, HTC announced the HTC One (E8), a phone that is effectively aimed at providing the One (M8) spec at a lower price point. While the phone doesn’t keep everything, all the key features are still present. The major changes are effectively a move from the Duocam 4MP+2MP camera module to a single 13MP module. Based upon the F/2.2 aperture of this module, it’s likely that this is the same module found in the One mini 2 with OmniVision’s OV13850 sensor. In addition, the materials are changed, with a new plastic unibody design. This is one of the more logical areas to cut costs, as while metal is good from an MD/ID perspective, the cost can easily be an order of magnitude greater than plastic designs.

HTC has also taken the right direction by making two colors with matte finish plastic (Maldives Blue and Misty Gray in the photo above), which can go a long way to improving in-hand feel of the phone. Realistically, matte finishes tend to look better in the long run as well, as glossy finishes have more obvious scratches and tend not to show oil streaks and similar patterns from use. Unfortunately, the one area where HTC cut too deep was the loss of 802.11ac WiFi capabilities, which means that this shares a WiFi module with the One mini 2. This is likely to be a Qualcomm WCN3660 part. I've put a table of the specs below to compare the E8 with the M8.

  HTC One (E8) HTC One (M8)
SoC MSM8974ABv3 2.3 GHz Snapdragon 801 MSM8974ABv3 2.3 GHz Snapdragon 801
RAM/NAND 2GB LPDDR3, 16GB NAND + microSD 2GB LPDDR3, 16/32GB NAND + microSD
Display 5” 1080p LCD 5” 1080p LCD
Network 2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE) 2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE)
Dimensions 146.42 x 70.67 x 9.85mm max, 145 grams 146.36 x 70.6 x 9.35mm max, 160 grams
Camera 13MP rear camera, 1.12 µm pixels, 1/3.06" CMOS size, OV13850, F/2.2. 5MP f/2.8 FFC 4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective) and rear depth camera, 5MP f/2.0 FFC
Battery 2600 mAh (9.88 Whr) 2600 mAh (9.88 Whr)
OS Android 4.4.2 with Sense 6 Android 4.4.2 with Sense 6
Connectivity 802.11a/b/g/n + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC 802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC
SIM Size NanoSIM NanoSIM

There are some other changes, such as moving the power button to the top-center position rather than top-left or top-right, which is probably the best compromise for ergonomics. The phone also ends up lighter than the One (M8) by 15 grams, which is mostly due to the weight of an aluminum unibody. The headphone jack and USB port remain on the bottom, and the volume rocker is still on the right side of the phone. The same sensor hub and pedometer remains, which means motion launch gestures will be available along with FitBit integration. The barometer also stays for weather information and faster time to lock for GPS. HTC is emphasizing that this phone retains the hardware that makes up the One (M8) while moving it to a lower, more competitive price point for those that don’t care for the metal unibody. This may prove to be an effective strategy, as it would offer a great value for the money in places where the One (M8) is priced around the same as the Galaxy S5 and other high end flagships, and bring price parity to areas where the One (M8) is priced above most flagships.

HTC has stated that China will be the launch market for this phone, but to expect worldwide availability for this phone at a later date. Pricing is around $447 USD / £267 / €329 based upon the price in China but may vary based on other markets.



View All Comments

  • Gich - Tuesday, June 3, 2014 - link

    In China its almost half the price of the M8. Reply
  • jjj - Tuesday, June 3, 2014 - link

    Too bad for the wifi downgrade but i guess most don't have ac or know what it is.
    I do have a problem with the upper and lower bezels, no idea why design has to always refuse to evolve faster. Reminds me of some years ago when finding a device with symmetrical upper and lower bezels was a challenge.
  • coburn_c - Tuesday, June 3, 2014 - link

    It's like the G2 only with a smaller screen and battery in a bigger package, for the same price. Reply
  • philosofa - Tuesday, June 3, 2014 - link

    I would complain bitterly like everyone else here but...

    a) Excellent article, thanks for putting pen to pixel (or however one magics up articles to the internet)

    b) Interesting phone; at the right price with its feature set (incl microSD slot!) this could be a pretty serious SKU
  • ozzuneoj86 - Tuesday, June 3, 2014 - link

    Again, I have to ask... why won't anyone make a small phone??

    ... specifically for Verizon.

    My wife still has the original Droid Incredible which was HTC's flagship phone in 2010, and it has a 3.7" screen, and is extremely thin and lightweight. You could put one of those inside the shell of most recent phones and it'd have room enough to rattle around...

    I saw a One M8 the other day and was amazed at how long and awkward it was.

    I work retail and I constantly hear complaints about how large most phones are these days. Often times someone with something like an S4 mini comes in looking for accessories, but since no one sells these "smaller" devices at retail around here, no one sells the accessories either.

    I don't think I've seen a 4 inch screen on a high-end phone in two years. The Incredible 4G is the last decent one I know of on Verizon.
  • Ratman6161 - Monday, June 9, 2014 - link

    How about the Droid Mini? If a 2010 Incredible is fast enough for her then the Mini would seem like its got warp drive even though its not exactly "high end". Reply
  • Jeffrey Bosboom - Tuesday, June 3, 2014 - link

    Can I have the metal with the 13MP camera? Or an 8MP large-pixel camera? It sucks to choose between a premium build and a good camera. Reply
  • drexnx - Tuesday, June 3, 2014 - link

    HTC really pissed me off with the thunderbolt (what a garbage phone), but if they made a phone with a side power button I might try them again Reply
  • semo - Thursday, June 5, 2014 - link

    Do you still have to remove the screen to change the battery? If that's the case, then it's a pass for me Reply

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